Why Your Nephew Shouldn’t Run Your Instagram (Even if He’s a Gen Z Pro)

Let’s get something straight:

Your niece might be amazing at editing Reels.
Your nephew might have 5k followers and a viral TikTok or two.
But that doesn’t mean they should be running your business’s Instagram account.

Running social media for a business is not the same as being good at social media. One is about personal expression. The other is about strategy, messaging, and results.

Here’s why handing your Instagram to a family member might feel like a smart shortcut—but could be slowing down your business.

🤳 Being Good at Social ≠ Being Good at Social Marketing

Sure, they “get the algorithm.” They know what’s trending. They know how to edit a video with cool transitions and meme-worthy captions.

But here’s the thing:
Trendy isn’t a strategy.
Viral isn’t a real goal. It is a byproduct.
Views don’t pay the bills.

Your business doesn’t just need content—it needs content that:

• Speaks to the right audience
• Builds trust
• Drives real action (a call, a purchase, a booking)

Without that, you’re just adding noise to the feed.

🎯 Followers Are Not the Goal (Sales Are)

Here’s what usually happens:
You give your nephew the keys to your IG.
He posts often. He gets you some followers. The page looks... busy.

But are those followers your customers?
Are those posts turning into leads?
Is there a strategy behind what’s being posted—or is it just vibes?

Let’s break it down:

• A viral dance video might get 10,000 views...
  but it won’t help if you’re a roofing company.
• A trending audio clip might feel “with it,”
  but it might confuse your B2B prospects.

You’re running a business—not a fan account.

🧩 Social Media Marketing Has Many Moving Parts

Running social media well means understanding:

• Your brand voice
• Your ideal customer
• The buyer journey
• Content calendars
• Analytics and engagement data
• Paid campaigns and retargeting

It’s a whole system. Not just content for content’s sake.

If your social media person (even if they’re family) isn’t connecting posts to business goals, you’re wasting time and visibility.

💸 You Don’t Need Flashy—You Need Focused

Let’s be honest: Most small businesses don’t need to go viral.
They need to:

• Show up consistently
• Be clear about what they offer
• Build trust through value
• Make it easy to take action (call, book, shop)

And yes, social media can help you do that—when done right.

Sometimes, what looks boring (like sharing a customer review or posting an FAQ video) works way better than some slick 15-second transition reel.

🧠 So What Should You Do Instead?

If you’ve handed your socials to a family member or intern, it’s okay.
We’ve all tried to save money where we can.

But now’s the time to pause and ask:

• What’s our actual goal with social?
• Are our posts helping or just filling space?
• Are we tracking results or guessing?

And if you don’t have the answers?
It might be time to bring in someone who does.

✅ TL;DR: You Need a Plan, Not Just a Poster

Let your nephew help you shoot a fun video.
Let your niece show you how to use Instagram Stories.
But don’t mistake familiarity for expertise.

Your business deserves more than guesswork.
It deserves a strategy.

🤝 Call to Action: Let’s Build Your Social Strategy the Right Way

If your social presence feels like it’s spinning its wheels, I can help.

I offer free consultations to audit your current content, review your analytics, and map out a content strategy that makes sense for your goals.

Whether you’re just getting started or tired of wasting time on posts that go nowhere—
📅 [Book your free strategy consult] and let’s get your social media working for you.