Branding Is a Moving Target (Literally)
On the way to the dentist, I saw four branded trucks, each telling a very different story. Some nailed it. Some flopped. Here’s what they taught me about branding in the wild
I Asked AI to Audit an AI Sales Agent’s Landing Page. The Results Were Hilarious.
What happens when an AI writes a landing page to sell other AI agents? I asked another AI to audit it—and the results were hilarious, brutal, and oddly insightful. Here’s what I learned (and what to avoid).
I Corresponded With an AI Sales Agent—Here’s What I Learned
An AI named Bella emailed me out of the blue to pitch me AI-powered outreach. I decided to play along.
Why RFPs Are Bad for Everyone (Yes, Even You)
RFPs were meant to make hiring easier—but let’s be honest, they’re killing real partnerships before they start. If you’re still sending out proposals without ever speaking to your potential agency, you’re wasting time, missing nuance, and probably attracting the wrong partners.
Flattery in Cold Emails Is Getting Old (Fast)
Flattery might open doors—but not when it’s empty. This week, I received a handful of cold emails that tried (and failed) to impress me with vague compliments. The problem? They didn’t do their homework.
Meta Bait Done Right: Why This “Sensitive Content” Post Is Genius
You’ve probably scrolled past a million “sensitive content” warnings on social media. But this one? It stopped us cold. Not because it was shocking—but because it was smart. Here's what this fake Instagram warning teaches us about curiosity, psychology, and the way we consume content.
Why Your Nephew Shouldn’t Run Your Instagram (Even if He’s a Gen Z Pro)
Being good at TikTok doesn’t mean you know how to build a brand. If you’ve handed the keys to your business’s social media to your niece or nephew, here’s what you really need to know.
Google Ads vs Social Media Ads: Which One Actually Pays Your Bills?
Google Ads find people who are searching for your service. Social ads find people who had no idea they needed you. Both work—but not always for the same goal. We break down where your money should go.
We’re Not Your Ex—Just Tell Us What Changed: Silence after a proposal.
You loved the pitch. You asked for the proposal. We sent it. Then... silence. If your agency or consultant hasn’t heard back, they’re not just waiting—they’re holding space, wondering what changed. Here’s why ghosting after a proposal hurts your own momentum, and how to handle it professionally.
"I Don’t Know My Budget” — Why That’s a Problem, and How to Fix It
We get it—talking budget can feel awkward. But if you’re reaching out to a marketing expert without even a ballpark number in mind, you're setting both sides up for confusion. Here’s why having a budget isn’t about getting ripped off—it's about getting results.
Landing Pages 101: Why Your Ads Are Wasting Money Without One
Let’s play out a common (and painful) scenario: You’re running Facebook or Google ads. You’re getting clicks. But… people aren’t calling. They’re not buying. They’re ghosting. And you’re thinking, “What gives?” Here’s the truth: Sending ad traffic to your homepage is like
Two Cents & a Click: The Wild New Way Startups Are Forcing You to Notice Them
What do you do when nobody opens your cold emails? If you’re Jeeva.ai, you send people two cents through PayPal—with a marketing pitch hidden in the note.