I Asked AI to Audit an AI Sales Agent’s Landing Page. The Results Were Hilarious.
What happens when an AI writes a landing page to sell other AI agents? I asked another AI to audit it—and the results were hilarious, brutal, and oddly insightful. Here’s what I learned (and what to avoid).
Last week, I got an email from “Bella,” an AI sales agent pitching me on a revolutionary lead gen system. After some painfully robotic back-and-forth, she sent me a link to a landing page that was supposed to explain everything.
So I did what any curious marketer would do:
I asked ChatGPT to roast it.
The result? A full-blown teardown that felt more like a stand-up routine than a technical audit.
Here are the highlights:
🔥 The Roast: What’s Wrong Here (aka, Almost Everything)
1. It’s drowning in words.
This “landing page” reads like a late-night infomercial written by a caffeine-addled copywriter who just discovered ChatGPT.
We’re talking 2,000+ words before even revealing what the product is.
No bullet points, no scannable structure, just a wall of self-congratulation.
➡️ Landing pages should tell you what’s being sold in 5–7 seconds.
This takes five scrolls and an espresso refill.
2. The “rags to riches” backstory is manipulative and formulaic.
The entire opening (“I worked 70 hours a week, my partner thought I was crazy…”) is a classic info-product sob story arc.
It’s meant to build “relatability” and “authority,” but here it just feels fake because:
- There are no verifiable details (no company name, no proof, no screenshots).
- He repeats the same success claim 3–4 times in different words (“12.6x ROI!!!”).
- It sounds exactly like every scammy funnel ad from 2017 promising “$1 leads.”
It’s like he binge-watched Alex Hormozi and Grant Cardone and thought: “Yeah, that’s the move.”
3. Zero differentiation or technical substance.
He teases this “new technology” like it’s a moon landing, then reveals...
“AI Agent Outreach.”
That’s just automated cold email with ChatGPT and a CSV file.
No innovation, no proof of proprietary anything, no tech stack, no real screenshots.
He basically renamed AI + Email Automation into a “new marketing channel.”
That’s not revolutionary — it’s rebranded spam.
4. Tone: condescending and overhyped.
The writing treats readers like they’re both dumb and desperate:
“Are you starting to get the picture?”
“Even your kid could run this.”
“Zuckerberg be damned!”
It’s classic bro-marketer energy — equal parts overconfidence and sales desperation.
Instead of inspiring trust, it triggers skepticism. The forced enthusiasm reads like a bad webinar transcript.
5. Proof? None.
He keeps dropping big numbers:
- “51,699 new leads”
- “$800,000 in new revenue”
- “$63,000 in ad spend”
…but there’s no verification, screenshots, testimonials, or external credibility.
Even the one “client” he names (“FeedbackClarity”) sounds like something made up five minutes before launch.
If you’re going to sell an “AI system,” show me the system. A dashboard, code snippet, campaign snapshot — something.
6. Weak offer structure.
The call-to-action is a typical “book a call” funnel.
But by the time you reach that CTA, you’ve endured a novel-length guilt trip, so the emotional fatigue outweighs curiosity.
If this page were well-built, you’d expect:
- A 30-second explainer video up top.
- 3–5 bullet points summarizing value.
- Case study snapshot or testimonial.
- A single strong CTA.
Instead, it’s rambling, opaque, and exhausting.
💡 The Good (because I’ll give credit where it’s due)
- The hook is strong.
“The NEW way to get super cheap leads for your business.”
It’s simple, curiosity-driven, and speaks to pain (lead cost).
The problem is that everything after the hook kills the momentum.
- Conversational tone.
It sounds human — and that’s something. He writes how he speaks, which builds initial rapport.
But without editing or substance, it turns into a monologue instead of persuasion. - Emotional relatability.
The “tired of paying Facebook and Google” frustration is real. Many small business owners will nod their heads there.
If this were supported by authentic storytelling and a real offer, it could work.
🧠 Objective Summary
This page is a poor-performing funnel disguised as an “AI breakthrough.”
It uses emotional bait (“I was broke and sleepless, but I cracked the code”) and buzzword bait (“AI agents working 24/7 for $0.68/hour”) to mask a lack of substance.
It’s not offensive in the scammy sense — it’s just lazy and dated.
Think: 2018 ClickFunnels course pitch + ChatGPT sprinkle.
Ouch!
Okay, let’s step away from the AI-generated roast for a moment. Time for some real talk.
Here’s some real, practical advice from someone who’s built and reviewed hundreds of landing pages. Because while Bella’s funnel had its flaws, it could work—with the right tweaks.
✅ How It Could Have Been Good
Here’s how you could rewrite this and make it work:
- Lead with a simple summary:
“We built a fully automated AI outreach system that finds and contacts your ideal leads while you sleep — for less than $1 per lead.” - Show proof:
Screenshots, short case study, client testimonial, live demo clip. - Explain how it works:
“Here’s how our AI agents find leads → write outreach messages → follow up automatically.” - Show what’s in it for the user:
“No ads, no agencies, no creative testing. You get leads within 48 hours.” - CTA early and often:
“See it in action” → video demo → book a call. - Trim 80% of the fluff.
Every paragraph after the fifth is just rephrasing the same claim.
Why it fails as a Landing Page
| Aspect | Grade | Why |
|---|---|---|
| Clarity | ❌ F | Takes 1,500 words to say “AI-powered outreach system.” |
| Proof/Trust | ❌ F | No evidence, fake-sounding metrics, no client validation. |
| Design/Structure | ❌ F | Wall of text; unreadable without visual hierarchy. |
| Value Proposition | ⚠️ D | Promises cheap leads but never explains how or why it works. |
| CTA Effectiveness | ⚠️ D | Only one CTA at the bottom; buried under fatigue. |
| Emotional Appeal | ✅ B- | Has some relatable frustrations — but overuses them. |
| Copywriting Craft | ⚠️ C- | Conversational but bloated and repetitive. |
🧨 Final Verdict
This landing page is a 3/10.
Want a Real Audit? Let’s Break It Down—Human to Human.
If you’ve got a landing page that looks good but isn’t converting—or worse, no one's told you why—it’s time for a real review. No fluff. No fake praise. Just actionable insights to help you turn your traffic into actual revenue.
Let’s break it down together.
👉 Book a free 15-minute consultation and let’s get your landing page converting as it should.