advertising
You thought you were getting a free trial. What you got was a $29 reminder that app makers are banking on your forgetfulness. Here's what I learned, and how to fix it.
Google Ads
Google Ads find people who are searching for your service. Social ads find people who had no idea they needed you. Both work—but not always for the same goal. We break down where your money should go.
Ads
Hey—real talk. If you’re running ads and you don’t know exactly what they’re doing for you, there’s a good chance you’re wasting money. Even smart, successful business owners fall into this trap because ads feel like a black box. You throw money in and