Marketing Shouldn’t Be Confusing

Hi, I’m Santiago Tobon. I’ve spent over a decade working in digital marketing, managing everything from SEO to Google Ads and full-funnel strategy. But here’s the truth: most of what’s out there is designed to confuse people who aren’t marketers. I built this space to change that.

I write digestible, BS-free content to help business owners understand, take action, and grow without the tech headaches or guesswork.

Whether you're just getting started or trying to fix a campaign gone sideways, I’m here to simplify and support.

Why the Clarity Funnel?

I’m not here to “crush it” or “disrupt the space.” I’m here to explain marketing in human terms—and help you actually use it.

I’ve worked in the trenches with local businesses, startups, and brands trying to grow. I’ve run campaigns that wasted money and ones that worked like magic—and I’ve learned how to tell the difference.

This blog is for small business owners, consultants, freelancers, and anyone who’s tired of the jargon and just wants a clear answer to “what should I actually do?”

Access all areas

By signing up, you'll get access to the full archive of everything that's been published before and everything that's still to come. Your very own private library.

Fresh content, delivered

Stay up to date with new content sent straight to your inbox! No more worrying about whether you missed something because of a pesky algorithm or news feed.

Meet people like you

Join a community of other subscribers who share the same interests.